Winner: Baylor Scott & White Health – #HeartTXLive: First Ever Live Twitter Coverage of a Heart Transplant Baylor Scott & White Health's corporate public relations and social team live tweeted a heart transplant surgery—the first… Continued
Social Media & SEO
2015 Digital PR Awards: Wow Campaign
November 9th, 2015 by Chris SeymourWinner: The ALS Association – ALS Ice Bucket Challenge The ALS Ice Bucket Challenge was a movement for ALS patients, their families and their supporters and it was a phenomenal success. The challenge started in… Continued
2015 Digital PR Awards: Video
November 9th, 2015 by Chris SeymourWinner: Weber Shandwick – PEDIGREE See what good food can do Since committing to the cause of shelter dogs in 2008, the PEDIGREE brand has donated more than 20 million pounds of food. Through its… Continued
2015 Digital PR Awards: Digital Marketing Campaign 100k and under
November 9th, 2015 by Chris SeymourWinner: Edelman/Activision – Call of Duty: Hack in Black To reveal the latest Call of Duty game, Black Ops 3, Activision wanted to specifically target the millions of gamers still playing Black Ops 2 each… Continued
New Instagram Features Put Premium on Better Brand Storytelling and Great Videos
November 9th, 2015 by PRNEWSWhatever else it does, social media certainly forces PR pros to be alert for new features. Even Facebook-owned Instagram, a platform that has added fewer features than most, has been active recently.
How Unilever and Weber Shandwick Tangled YouTube Up in ‘All Things Hair’
November 6th, 2015 by Mark RenfreeThere are few places on the Internet louder than YouTube. So when Unilever tapped Weber Shandwick to help it completely take over hair care on the platform, the partners had their work cut out for them.
8 Billion Reasons Why Facebook’s ‘Building the Best Place to Watch Videos’
November 5th, 2015 by Steve GoldsteinThe astronomical number of Facebook’s daily video views will lure brands, particularly as the company continues to develop new and engaging ways for them to put video ads in front of Facebook’s global users.
A Social Media Checklist for Your Crisis Communications Plan
November 4th, 2015 by Steve GoldsteinIn this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.
5 Tips to Launch an Electrifying Corporate Narrative
November 2nd, 2015 by Mark RenfreeNo matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.
Facebook Video Posts Drive 1,109% Growth in Engagement for Snickers
November 2nd, 2015 by PRNEWSWith the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement.