Research & Whitepapers

Technology 101

April 21st, 2008 by

PR pros have an increasingly important role in incorporating technology – blogs, podcasts, videos – into their communications portfolios, so they should be aware of the need to integrate that knowledge with the C-suite to… Continued

Internal CEOs Win Popularity Contest

April 21st, 2008 by

When it comes to replacing executives who have departed – an activity communications executives should be integrated into as it relates to succession planning – a Hay Group study of Fortune magazine’s list of America’s… Continued

CEOs Are In The Dark When It Comes To Corporate Health

April 21st, 2008 by

There’s some unsettling news on the corporate front when it comes to CEOs’ knowledge of the inner workings of their own organizations. According to a Deloitte Touche Tohmatsu survey, "In the Dark: What many boards… Continued

Management Roadblocks

April 21st, 2008 by

A survey released by Attunity and London-based research firm Loudhouse reveals startling results concerning senior management’s effectiveness in the workplace, which in turn imply integration needs that should be addressed by communications professionals. The survey… Continued

IT Risks are CEOs’ Worst Fear

April 21st, 2008 by

According to a report by the Economist Intelligence Unit, nearly a third of the 145 international senior executives surveyed listed IT systems collapse as their company’s greatest risk, ranked above natural disasters and terrorism. Only… Continued

Managing Countries and Companies

April 21st, 2008 by

Representing a multinational corporation is hard work, but according to a survey from Weber Shandwick, most business leaders believe that heads of state have a tougher job when it comes to managing their country’s reputation.… Continued

Chew On This: Online Video Platforms Are The New Watercooler

March 26th, 2008 by

If you thought primetime television fell between the evening hours of 7 and 10, think again. Judging from the "video snacking" trend that’s sweeping through offices across the country, lunchtime is the new primetime, so… Continued

PR News/Medialink Media Relations Planning Survey

March 24th, 2008 by

1. Please select the description that most closely matches your primary responsibilities:     Public relations 42.7%     Marketing 18.9%     Media relations 17.4%     Corporate communications 16.0%     Public affairs 4.7%     No Response 0.3%… Continued

Tech Investments

March 24th, 2008 by

A study conducted by Harris Interactive revealed that many businesses today view their technology infrastructure as an enabling platform for meeting and exceeding customer service requirements. The obvious connection for communicators: the increasing role new… Continued

Digital Dangers

March 24th, 2008 by

When walking the digital line, consider the following five threats to be the biggest dangers to your business: 1. Transaction fraud 2. Hackers 3. Rogue employees 4. Sloppy software 5. Easy-to-steal portable electronics such as… Continued