Research & Whitepapers

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Consumers Changing Stance on Old Spending Habits

January 8th, 2013 by

The number of U.S. shoppers who expect they will "never go back" to their pre-recession purchasing habits is declining.

Consumer Reviewers Wield More Power Than Pro Critics in Driving Purchase Decisions [Infographic]

January 8th, 2013 by

PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.

Smartphones Always on for Gen Y—Even in Bed

January 7th, 2013 by

90% of those aged 18 to 30 check their smartphones before stepping out of bed each morning.

Tactics, Tailored Content Make for Effective Content Marketers

January 7th, 2013 by

What makes for good content marketing? You can start with creating content that’s engaging.

PR Exec Considered One of the Most Stressful (Yet Rewarding) Jobs

January 4th, 2013 by

The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.

Reaching ‘Ungettables’: Best Place is At the Gas Pump

December 19th, 2012 by

Drivers 18 to 54, who resist TV commercials and bypass online ads, can reliably be reached at the gas pump.

Big Opportunity: 3 Tips for Getting a Better Read on Data

December 14th, 2012 by

Ketchum partner and managing director of global research and analytics unit says data, analytics, statistics and math are becoming a necessity in the PR field.

Data Inches Closer to the Core of Marketing Communications

December 13th, 2012 by

Study points to the growing demand among companies for data that can drive strategic marketing decisions.

CCOs, CMOs Work In Harmony, With One Exception: Social Media

December 12th, 2012 by

Communicators and marketers in the C-suite battle over "ownership" of social media, reports PR agency Makovsky.

More than a Third of B2Bs Shun Social Media

December 11th, 2012 by

40% of surveyed B2B communicators are not yet using social media in their communications efforts.