PR Insiders

When it comes time to drop data on the C-suite and suggest a radical new direction, you’ll be in a stronger position if you’ve already established ongoing, direct communications with these decision makers.

As a former reporter, I received my share of misguided story pitches, voice mails asking if I received the press release and invitations to parties and lunches followed by product pitches. I’ve also been on… Continued

As a former reporter, I received my share of misguided story pitches, voice mails asking if I received the press release and invitations to parties and lunches followed by product pitches. I’ve also been on the receiving end of outstanding communications tactics, story ideas loaded with article fodder, introductions to top sources, and helpful intel… Continued

When several brands and plenty of journalists are in the same room, making sure your brand connects with the right people can be tricky.

Determining the strategy at the heart of your storytelling efforts is crucial.

It’s every company’s worst nightmare: Your business is in the news, and not for something good.

Well, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks… Continued

Well, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks have spanned a year. For some PR professionals, the past five weeks have probably felt more like five years. In […]

For pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.

It’s a lot cheaper to prepare than it is to react. Smart companies should be setting up political war rooms around potentially controversial issues.