When it comes time to drop data on the C-suite and suggest a radical new direction, you’ll be in a stronger position if you’ve already established ongoing, direct communications with these decision makers.
PR Insiders
4 Sure-Fire Ways to Get a Reporter’s Attention
March 17th, 2016 by Diane SchwartzAs a former reporter, I received my share of misguided story pitches, voice mails asking if I received the press release and invitations to parties and lunches followed by product pitches. I’ve also been on… Continued
4 Sure-Fire Ways to Get a Reporter’s Attention
March 17th, 2016 by Diane SchwartzAs a former reporter, I received my share of misguided story pitches, voice mails asking if I received the press release and invitations to parties and lunches followed by product pitches. I’ve also been on the receiving end of outstanding communications tactics, story ideas loaded with article fodder, introductions to top sources, and helpful intel… Continued
Media Relations via Large Events: Can You Stand Out From the Crowd?
March 17th, 2016 by Anna KeeveWhen several brands and plenty of journalists are in the same room, making sure your brand connects with the right people can be tricky.
Your Visual Storytelling Strategy: Is It Rooted in One of These 3 Goals?
March 17th, 2016 by Dwayne RoarkDetermining the strategy at the heart of your storytelling efforts is crucial.
3 Foolproof Steps to Manage Any Social Media Crisis
February 16th, 2016 by Jamie Izaks, All Points Public RelationsIt’s every company’s worst nightmare: Your business is in the news, and not for something good.
Who Gets Your Vote for 2016’s Spokesperson of the Year?
February 9th, 2016 by Steve GoldsteinWell, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks… Continued
Who Gets Your Vote for 2016′s Spokesperson of the Year?
February 9th, 2016 by Steve GoldsteinWell, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks have spanned a year. For some PR professionals, the past five weeks have probably felt more like five years. In […]
Healthcare Communicators Face Consumer Education Challenges
February 9th, 2016 by Gil BasheFor pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.
What the Meat Debate Can Teach You About Your Messaging Strategy
February 8th, 2016 by Aaron BlankIt’s a lot cheaper to prepare than it is to react. Smart companies should be setting up political war rooms around potentially controversial issues.