PR Insiders

As the world becomes more and more connected, and organizations establish global outposts, PR professionals need to understand the unique attributes of the regions in which they practice. Here’s a primer to get started.

In today’s PR world, every customer must be treated the same way PR people used to treat journalists.

Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis?

Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens.

Justin Lyons Coordinator, Community Relations, National Basketball Association Justin Lyons is an accomplished handler of strategic partnerships and a tireless communicator. His role in the NBA’s Basketball without Borders program included launching major outreach projects… Continued

Jillian Kwolek Vice President, Home & Lifestyle, DeVries Public Relations Despite having only been with DeVries for two years, Jillian Kwolek has been on the fast track, earning two promotions with the company. She has… Continued

Winner: Joseph Cohen Group Vice President, MWW Group A creative force in public relations, in just 11 years Joseph Cohen has emerged as one of the field’s fastest rising stars and the originator of some of… Continued

John Trybus Manager of Public Relations & Tour Advance, Office of the Founder – Global, The Jane Goodall Institute In a mere two-and-a-half years, John Trybus has ascended from being an intern at the National… Continued

Taline Kundakji Vice President, Marina Maher Communications A high-performing, high-achieving and high-energy PR professional, this year Taline Kundakji was promoted to the role of vice president after joining Marina Maher Communications in September 2008. For… Continued

Winner: Jennifer Coleman Senior Vice President of Consumer Affairs, Baylor Health Care System Jennifer Coleman has presided over an atmosphere of giving back at Baylor Health Care System, a not-for-profit faith-based health care provider based in… Continued