PR Insiders

As the world becomes more and more connected, and organizations establish global outposts, PR professionals need to understand the unique attributes of the regions in which they practice. Here’s a primer to get started.

In today’s PR world, every customer must be treated the same way PR people used to treat journalists.

Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis?

Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens.

Scott Widmeyer, Chairman and CEO, Widmeyer Communications Scott Widmeyer knows that meaningful social change doesn’t happen overnight. Rather than chasing the issues of the moment, Widmeyer has built his business working with clients who want… Continued

Kristy Guerra Communications Specialist, Bausch + Lomb Kristy Guerra started as a college intern at Bausch + Lomb and now serves a critical role on its global corporate communications team. She is the content owner… Continued

William Byrne Corporate Communications Manager, Euro RSCG Worldwide William Byrne has gained both agency and client-side experience in consumer public relations via global assignments for top brands, including McDonald’s, Coca-Cola, Kellogg’s and Sony. As Euro… Continued

Winner: Cheryl K. Goodman Director, Qualcomm MEMS Technologies It’s not easy to garner attention, let alone maintain momentum, in the mobile space. But Cheryl Goodman oversaw the campaign that gained global recognition for Qualcomm’s mirasol mobile… Continued

D’Arcy Rudnay, SVP, Corporate Communications, Comcast Corporation D’Arcy Rudnay is one of the top female executives at Comcast, where she is the company’s primary spokesperson and is responsible for Comcast’s reputation management. Rudnay leads strategic… Continued

Laura Dunn Communications Consultant, Kaiser Permanente In only two years with Kaiser Permanente, Laura Dunn’s responsibilities have expanded from handling media relations to managing public relations in a much broader sense. She has helped spearhead… Continued