PR Insiders

As the world becomes more and more connected, and organizations establish global outposts, PR professionals need to understand the unique attributes of the regions in which they practice. Here’s a primer to get started.

In today’s PR world, every customer must be treated the same way PR people used to treat journalists.

Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis?

Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens.

Lou Rena Hammond, Chairman/Founder, Lou Hammond & Associates Lou Rena Hammond has transformed a three-employee, three-client company into an award-winning, independent marketing communications agency with 40 employees and more than 40 prestigious travel, home decor,… Continued

Andrea Boyle National Media Relations Coordinator, University of Delaware Armed with a can-do attitude and constant professionalism, Andrea Boyle has expanded the scope of the University of Delaware’s media relations during her two years of… Continued

Co-Winner: Steve Soltis Director, Leadership Communications, The Coca-Cola Company A caffeinated Coke may be necessary to fuel Steve Soltis’ prolific speechwriting; he wrote more than 95 speeches in 2009 for Coca-Cola chairman Muhtar Kent, including key… Continued

Winner: Eliot Hoff Senior Vice President, APCO Worldwide Eliot Hoff has a talent for staying cool in crisis, and for transforming one-off projects into significant client relationships. When one of the world’s largest food manufacturers required… Continued

Diane Gage Lofgren, SVP, Brand Strategy, Communications and Public Relations, Kaiser Permanente Through academic, professional, industry and community successes, Diane Gage Lofgren embodies a rare combination of inspired strategist and engaged leader. At Kaiser Permanente,… Continued

Amy Robinson Account Manager, LEWIS PR Amy Robinson rose through the ranks of LEWIS PR U.S. in four years, from account coordinator to account executive and then senior account executive, to her current position. She… Continued