Topics

President Obama: Re-Branded. Re-Positioned. Re-Elected?

September 7th, 2012 by

As an incumbent, President Obama is delivering a very different message than the one he delivered as a candidate in 2008. Will this re-branding pay off?

Non-Profit Award Previous Winners and Honorable Mentions

September 6th, 2012 by

PR News Non-Profit Award Previous Winners & Honorable Mentions 2007 Advocacy Campaign and Lobbying Efforts United States Holocaust Memorial Museum and Google, Inc. – Crisis in Darfur American Heart Association – HEART for Women Act… Continued

To Save his Business Marcus Sheridan Became a ‘Pool’ Reporter

September 6th, 2012 by

At the 2012 Content Marketing World Conference in Columbus Ohio, Marcus Sheridan, CEO of River Pools & Spas and author of the Sales Lion blog, shared some of his proven content tactics.

Working on Political PR Accounts Can Expand Your Horizons

September 6th, 2012 by

PR veteran Arthur Solomon presents 15 lessons learned from working on political PR accounts.

To Save his Business Marcus Sheridan Became a ‘Pool’ Reporter

September 6th, 2012 by

At the 2012 Content Marketing World Conference in Columbus Ohio, Marcus Sheridan, CEO of River Pools & Spas and author of the Sales Lion blog, shared some of his proven content tactics.

Working on Political PR Accounts Can Expand Your Horizons

September 6th, 2012 by

PR veteran Arthur Solomon presents 15 lessons learned from working on political PR accounts.

5 Tips for Finding and Telling the Right Stories For Your Brand 

September 6th, 2012 by

At the 2012 Content Marketing World Conference, CE Publishing’s Dan Grantham laid out five ways to mine for and tell your brand’s stories.

Content Marketing for Small Businesses in 3 Easy (sort of) Steps

September 6th, 2012 by

Every small business can get its name in front of a large audience by creating quality content that "speaks" to the needs of their target audience.

5 Tips for Finding and Telling the Right Stories For Your Brand 

September 6th, 2012 by

At the 2012 Content Marketing World Conference, CE Publishing’s Dan Grantham laid out five ways to mine for and tell your brand’s stories.

NFL Season Kicks Off with PR Issues to Tackle

September 5th, 2012 by

The long nightmare that has been haunting sports fans for the past six months is finally over. Football is back. With the Dallas Cowboys opening the season with a win over the New York Giants  on Wednesday, Sept. 5, there will be plenty of story lines…