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Winner: Southwest Airlines – Southwest Introduces New Era of Customer Comfort and Sustainability with Evolution of Cabin Interior Design   For Southwest’s Evolve, its new eco- friendly, cost-efficient cabin interior, the Southwest PR team crafted a press release around three… Continued

Co-Winner: American Academy of ophthalmology – Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses  To the American Academy of Ophthalmology, people who wear non-prescription decorative contact lenses just aren’t seeing straight. So the organization launched… Continued

Winner: Synapyic Digital – Rotary International Media Center Powered by Synaptic Digital:   To give journalists and other stakeholders around the world “at your fingertips” access to Rotary International materials, Synaptic Digital designed eight language- specific libraries… Continued

Co-Winners: Co-Winner: H&R Block – The ’Stache Act, a case study of the greatest  mustache campaign in history  The public relations business is full of creative, talented people, so we come to expect great campaigns. Every once… Continued

Winner: Cohn & Wolfe with Valvoline – Guaranteeing a New Era in Polling: Valvoline & SportingNews.com Team to Empower Fans  Faced with the challenge of reinvigorating the Valvoline Engine Guarantee program, Cohn & Wolfe decided to go… Continued

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media.

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media.

Did you hear? Apple is launching a new iPhone. Of course you heard! Just about everybody around the world heard and they heard it within nanoseconds of the curtain going up on the much-anticipated iPhone 5. The reviews were all over the place. Just loo…