Half of the biggest advertisers in the U.S. trimmed their budgets in the last quarter, which may free up budgets for increased communications efforts.
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Big Brands Trim Ad Budgets—More Room for PR$$?
September 19th, 2012 by Scott Van CampHalf of the biggest advertisers in the U.S. trimmed their budgets in the last quarter, which may free up budgets for increased communications efforts.
New PR Strategy May Earn the NFL an MVP(R) Award
September 18th, 2012 by Kenneth WisnefskiWebiMax founder and chief executive Kenneth Wisnefski discusses how the NFL should manage its replacement referee situation in order to preserve its reputation and image.
Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’
September 18th, 2012 by jgelbergWhat Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.
New PR Strategy May Earn the NFL an MVP(R) Award
September 18th, 2012 by Kenneth WisnefskiWebiMax founder and chief executive Kenneth Wisnefski discusses how the NFL should manage its replacement referee situation in order to preserve its reputation and image.
Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’
September 18th, 2012 by jgelbergWhat Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.
PR Folks—What’s Wrong With This New York Times Article About You?
September 17th, 2012 by Diane SchwartzThe essence of journalism is stained every time a reporter either willingly or unwillingly provides a source with his or her quote for an article before publication. This deal is sometimes made conditionally before the interview takes place, or as an…
Have Advance Crisis Knowledge? Better Use Your Time Wisely
September 17th, 2012 by Scott Van CampMost organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency.
Have Advance Crisis Knowledge? Better Use Your Time Wisely
September 17th, 2012 by Scott Van CampMost organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency.
Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5
September 17th, 2012 by jgelbergWhen there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.