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A University of Alabama survey of global PR leaders found divides over improving measurement of communication effectiveness and improving PR’s professional image.

Women’s Health magazine learned the hard way about the dangers of prescheduling social media posts when a message went out encouraging runners in the canceled New York City Marathon.

A majority of moms rate in-person communications and recommendations to be more trustworthy than those they receive via social media.

Ad agency tenure had been declining steadily as clients continue to consolidate

In the following Q+A, senior media analyst Allison Steinberg discusses JetBlue’s content marketing strategy.

Warning: A press release has been deemed as promotional in a court of law, which could result in a lawsuit. Late this week I received one of Michael Lasky’s law alerts, and it really got my attention. Lasky, an attorney at Davis & Gilbert LLP…

In this election season, companies who coerce their employees to vote for one candidate or the other are playing with fire.

The mobile photo editing app is fast becoming a major conversation platform among PR pros, and a way to reach journalists.

United States is the only nation in the Top 10 to improve on its reputation from 2011 to 2012.

With engagement the name of the PR game, calls to action are critical to getting the conversation going with an audience.