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Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools.

PR News recently honored in Washington, D.C., its People to Watch—PR professionals age 30 or under who have already established themselves as leaders within their own organizations. Leading up to our Nov. 29 luncheon event we asked them who or what h…

SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.

The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.

PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.

The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.

Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.

Social media plays a huge role in consumers’ travel decision-cycles and experiences.

In the current issue of PR News (12/3/2012), there’s a story on e-mail campaign pitfalls and best practices. One major pitfall is that two-thirds of e-mails sent aren’t relevant to their audiences (MarketingSherpa). One best practice is ensuring yo…

PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.