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As a PR professional who has helped educators nationwide become media spokespeople and advocates, I am only too aware that the reasons for the disconnect between teachers and the press are complex. I also know that the media is a powerful lever that can help shift the poor public perception of teachers, a change that is long overdue.

I was quoted in the newspaper the other day. The quote was technically inaccurate—I didn’t say what the reporter wrote that I said. But it was correct in the substance. In effect, the reporter understood my meaning, and got it right, but wasn’t writing down or transcribing my words verbatim. The quote was an approximation, […]

I was quoted in the newspaper the other day. The quote was technically inaccurate—I didn’t say what the reporter wrote that I said. But it was correct in the substance. In effect, the reporter understood… Continued

The dearth of C-level executives on social media presents an opportunity for PR pros to step in and help CEOs build a valuable presence on social channels.

To celebrate this prestigious occasion, the PR News editors put our heads together and came up with our top punctuation pet peeves. Avoid these gaffes—and stay on our good side.

Video conferencing has become one of the most convenient ways to meet with clients. Whether it’s a matter of convenience or time constraints, web meetings are fantastic options. They are quick ways to start discussions, and some are absolutely free.

I picked up a sound piece of advice the other night, during a college admissions event my daughter and I attended.  Among the questions the prospective students asked of the alumni panel was whether the class sizes are so big that you can’t see, hear and learn in them.  The very articulate Class of 2010 […]

I picked up a sound piece of advice the other night, during a college admissions event my daughter and I attended.  Among the questions the prospective students asked of the alumni panel was whether the… Continued

It doesn’t matter if you’re a major global brand or a local mom and pop, social media can offer several benefits to your brand. That said, the content strategy implemented within a social space requires more than a cookie cutter.

An award-winning media relations expert gives three tips for getting journalists attention.