PR News celebrated the 2013 inductees into its Platinum Hall of Fame at the Platinum PR Awards luncheon on Oct. 15, 2013 at New York’s Grand Hyatt. The Platinum Hall of Fame honors campaigns that… Continued
Topics
2013 Platinum PR Awards: Online Communication + SEM/SEO Initiatives
October 15th, 2013 by Chris SeymourCo-Winner: JPA Health Communications – The Melanoma Research Foundation The Melanoma Research Foundation (MRF), the largest independent organization dedicated to advancing research around the prevention and treatment of melanoma, saw a need to reach more… Continued
2013 Platinum PR Awards: Twitter Campaign
October 15th, 2013 by Lucia DavisWinner: Weber Shanwick for Unilever N. America – Clear Scalp & Hair Beauty Therapy Twitter Launch Unilever teamed up with Weber Shandwick to launch a revolutionary line of shampoos and conditioners on Twitter. To publicize… Continued
2013 Platinum PR Awards: Video Program
October 15th, 2013 by Caysey WeltonWinner: Marina Maher Communications – P&G builds consumer loyalty during the London 2012 Olympics by thanking moms everywhere for doing the hardest and best job in the world There’s no Olympic medal for being a… Continued
2013 Platinum PR Awards: Press Release
October 15th, 2013 by Chris SeymourWinner: Singer Associates Public Affairs/Public Relations – The $70 Million Press Conference Sometimes a simple and well-crafted press release can be one of the most effective forms of communication for a PR campaign. After Singer… Continued
2013 Platinum PR Awards: Multicultural Campaign
October 15th, 2013 by Chris SeymourCo Winner: Weber Shandwick—Pepsi Next: Wheel of Levy Following the successful launch of Pepsi NEXT in 2012, which reached $110 million in sales during the first nine months, Pepsi NEXT kept its unbelievable momentum going… Continued
2013 Platinum PR Awards: Online Press Room/Media Center
October 15th, 2013 by Chris SeymourWinner: Prudential Financial – Prudential Newsroom In the past two years, Prudential has made significant strides in transforming its online newsroom into a go-to resource for the media and the public-at-large. With the goal of… Continued
2013 Platinum PR Awards: Website Marketing
October 15th, 2013 by Matthew SchwartzWinner: Hilton Hotels & Resorts – Vacationitis Hilton Hotels & Resorts is one of the most recognizable brands in the world. For business travelers of every stripe the hotel chain is synonymous with quality. But… Continued
2013 Platinum PR Awards: Green PR
October 15th, 2013 by Chris SeymourWinner: Porter Novelli – HP Environmental Leadership Campaign In 1987, HP began recycling hardware and has since recovered over 2.3 billion pounds of electronics and supplies for recycling. For the HP Environmental Leadership campaign, HP… Continued
2013 Platinum PR Awards: Satellite Media Tours
October 15th, 2013 by Lucia DavisWinner: American Red Cross – Twister Coming? There’s an App for That: The American Red Cross Launches Tornado App with National Satellite Media Tour Tornadoes strike rapidly and without warning. As such, there’s less time… Continued