Despite publishers’ and journalists’ affinity for Twitter, it turns out that Pinterest is driving more traffic to their homepages. According to a recent Shareaholic study, when it comes to traffic from social, Facebook and Pinterest are leading the way.
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Not so Fast, Twitter. Pinterest is Driving More Traffic for Publishers
October 17th, 2013 by Caysey WeltonPR Developing New Disciplines for The Not-Too-Distant Future
October 17th, 2013 by Matthew SchwartzThe rapid proliferation of digital communications is leading to a wide range of new disciplines in PR. During PR News’ Digital PR Summit on Wednesday attendees got a taste of some of the new roles that PR departments and agencies are starting to employ.
5 Ways That PR Execs Can Drive Engagement on Facebook
October 16th, 2013 by Lucia DavisAlthough there is a perception that Facebook is already old hat, the platform still holds undeniable clout across social channels, particularly for 15 year-old- to 25-year-old demo. Plus, the platform’s 1.15 million active monthly users should not be ignored.
6 Pointers for Taking PR’s Role in Social to the Next Level
October 16th, 2013 by Lucia DavisSocial continues to create new possibilities for public relations. As brands continue to move further into the social media space, the opportunities (and risks) have never been clearer.
PR News Announces 2013 Platinum PR Award Winners
October 15th, 2013 by Steve GoldsteinMore than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards.
2013 Platinum PR Awards: Wow! Award
October 15th, 2013 by Matthew SchwartzWinner: Marina Maher Communications – Depend and the Great American Try On: Repositioning Incontinence from the Bathroom to the Forefront of Pop Culture For people who get to the point in life when they need… Continued
2013 Platinum PR Awards: Event Marketing
October 15th, 2013 by Chris SeymourWinner: Edelman – Schick Hydro Wakes Up Shave Zombies and Boosts Brand Sales Charged with significantly boosting sales and awareness of Schick Hydro and its latest product launch (the hydro Power select razor), the Schick… Continued
2013 Platinum PR Awards: Anniversary Campaign
October 15th, 2013 by Chris SeymourCo-Winner: Bacardi Limited – Celebrating 150 Years of Bringing People Together To mark its 150th anniversary, which it celebrated in February 2012, Bacardi raised a glass to itself by “Celebrating 150 Years of Bringing People… Continued
2013 Platinum PR Awards: Rebranding and Repositioning
October 15th, 2013 by Caysey WeltonWinner: Allison+Partners – From Startup to Mainstream: Dropbox for Everyone The problem with buzzwords is that sometimes people use them without thinking about what they actually mean or how they can be applied. “Cloud” is… Continued
2013 Platinum PR Awards: Social Media Campaign
October 15th, 2013 by Lucia DavisWinner: Hampton Hotels – Hamptonality Moments Hampton Hotels wanted to discover ways to raise awareness of its distinctive personality and culture. It identified the perfect vehicle in a video series, “Hamptonality Moments,” which featured real… Continued