Bode Miller’s reaction to his Olympic interview is a classic lesson for brand communicators in dealing a measured response.
Topics
Senior Managers Spooked by Public Speaking; Enterprise Companies Looking to Boost Communication With SMBs
February 17th, 2014 by PRNEWSMore than 33% of business professionals said they wanted training for knowing how to tell a story in public while 44% said they needed training to help them “connect and engage with audiences,” according to a recent survey.
How to Manage the Worst Situations Using Basic Rules and Authentic PR
February 17th, 2014 by Mark MaleyWhether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis.
When the Event Starts, Plans Can Be Worthless, but Planning is Everything
February 17th, 2014 by Jim GregoryThere are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives.
In the Heat of a Crisis, Will Your PR Plan Work?
February 17th, 2014 by Gene GrabowskiBrands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.
How To Attach LinkedIn to Your PR Strategy
February 17th, 2014 by Kristina JaramilloLinkedIn is still being underused by PR pros at both the agency and corporate levels.
Facebook’s Custom Gender Option a Lesson in Understanding Your Audience
February 14th, 2014 by Richard BrownellWhat does the announcement of Facebook’s new gender options tell communicators?
7 Ways to Express Your Love for Your Favorite Influencers on Valentine’s Day
February 14th, 2014 by Steve GoldsteinThis being Valentine’s Day, we offer these suggestions to show your favorite journalists, influencers, followers and customers (otherwise known as people) on social channels that you listen to and appreciate them.
When an Old Crisis Resurfaces: 4 Principles for an Effective Response
February 13th, 2014 by Tony SilberYesterday, I was driving home with a friend, and the conversation turned, as it inevitably does, to Howard Dean’s famous scream in the 2004 presidential campaign. (Okay, it’s not really inevitable, it’s just funny to… Continued
When an Old Crisis Resurfaces: 4 Principles for an Effective Response
February 13th, 2014 by Tony SilberYesterday, I was driving home with a friend, and the conversation turned, as it inevitably does, to Howard Dean’s famous scream in the 2004 presidential campaign. (Okay, it’s not really inevitable, it’s just funny to say that, and it goes to a point I’m about to make.) And that point, to borrow from an old […]