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The danger in using a solely traditional approach for media relations today—where the media landscape is changing with every blink of the eye—is that we run the risk of losing out on potential earned media opportunities that could be generated by and from our communities.

Bill Simmons’ suspension from ESPN for calling NFL Commissioner Roger Goodell a “liar” regarding the now infamous Ray Rice video has cast attention on the relationship between the sports network and the NFL.

If we are ever to engage our stakeholders in a meaningful meeting of the minds, we have to have a better idea of their mental models—what they’re comprised of and where we have an opportunity to change them in our organization’s favor.

Knowing how to make your subject line both succinct and magnetic will give your pitch an edge right off the bat and help you cross the that first bridge with the media—getting them to open your message.

UPS and FedEx are trying to change the message to keep this holiday shopping season from turning into chaos. But will retailers go along?

The communicator who consistently creates campaigns that resonate on social media does a lot of research and strategic planning before a launch.

If you add a lot of hype or, worse, are lose with the truth in your communications (either written or spoken) it might result in getting your brand or organization some exposure. But what happens when the information is questioned and, ultimately, shown to be false or embellished?

We’re constantly communicating with one another, but the balance has shifted to remote communication. Here’s a way to make the most of face-to-face interaction.

How much do you listen to your constituents via social channels? Be honest. A recently released Pew report should worry communicators who are tasked with cultivating a dialogue with, customers, prospects and other stakeholders, particularly via social channels. Pegged to Edward Snowden’s 2013 revelations of widespread government surveillance of Americans’ phone and email records, the survey […]

It seems like a hardly a day goes by that Facebook isn’t making one change that impacts PR pros. One of the biggest changes that continue to have repercussions for communicators was back in March, when Facebook started to slash organic reach for brand pages.