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Knowing how to make your subject line both succinct and magnetic will give your pitch an edge right off the bat and help you cross the that first bridge with the media—getting them to open your message.

UPS and FedEx are trying to change the message to keep this holiday shopping season from turning into chaos. But will retailers go along?

The communicator who consistently creates campaigns that resonate on social media does a lot of research and strategic planning before a launch.

If you add a lot of hype or, worse, are lose with the truth in your communications (either written or spoken) it might result in getting your brand or organization some exposure. But what happens when the information is questioned and, ultimately, shown to be false or embellished?

We’re constantly communicating with one another, but the balance has shifted to remote communication. Here’s a way to make the most of face-to-face interaction.

How much do you listen to your constituents via social channels? Be honest. A recently released Pew report should worry communicators who are tasked with cultivating a dialogue with, customers, prospects and other stakeholders, particularly via social channels. Pegged to Edward Snowden’s 2013 revelations of widespread government surveillance of Americans’ phone and email records, the survey […]

It seems like a hardly a day goes by that Facebook isn’t making one change that impacts PR pros. One of the biggest changes that continue to have repercussions for communicators was back in March, when Facebook started to slash organic reach for brand pages.

For professional communicators, especially those who work in the sports world, The Players’ Tribune offers yet another example of how the media are becoming more siloed and, at the same time, more open and direct.

In his keynote address at PR News’ Social Media Conference on Oct. 9 in New York, gamification innovator Steve Shenbaum will show attendees how to harness game dynamics for their internal and external communications.

“Keep Tracy Morgan’s name out of headlines,” would be one of the more blameless strategies Walmart could have adopted. But on Monday, the company filed federal court papers claiming that Morgan’s injuries were caused by his failure to wear a seatbelt.