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Decode the ‘Escape Artist’

April 14th, 2014 by

There’s a good-time gal looking for products that offer her fun and frivolity. She’s the “Escape Artist,” focused on the “now” and willing to make a spontaneous purchase.

Tell a Stronger Story to the ‘Street’

April 14th, 2014 by

Typically overlooked in the ongoing debate about financial regulations is the undeniable impact that they have had on investor relations and PR.

The Rise of Video Gives PR Teams New Ways to Connect

April 14th, 2014 by

PR executives have started to expand their perspective for getting their messages out via online video.

One Day Google Glass Sale Could Get Smudged by Perception

April 14th, 2014 by

On April 15 Google is giving consumers a chance to buy Google Glass for one day only. The tech giant is betting that people not only will shell out $1500 for Google Glass, but build buzz about the wearable technology. However, the product rollout could be marred by what may be a brewing crisis for Google.

4 Common Mistakes PR Pros Make on LinkedIn

April 11th, 2014 by

Stanton Communications’ Lori Russo sees four common mistakes that PR pros habitually make on LinkedIn. How many of these are you guilty of?

Anatomy of a Brilliant Communications Rollout for Mad Men’s Final Season

April 11th, 2014 by

Ahead of the premiere on Sunday, let’s take a look at what the communications pros working for Mad Men have been up to.

Above the Fold, or Just Out of Date?

April 10th, 2014 by

I was editing a report the other day about a PR person who got into a spat with a news organization. And the report used the phrase, “Never pick a fight with people who buy ink by the barrel.” Some of you might know that one. Many of you may not have heard it. But…

Above the Fold, or Just Out of Date?

April 10th, 2014 by

I was editing a report the other day about a PR person who got into a spat with a news organization. And the report used the phrase, “Never pick a fight with people who buy… Continued

3 Brand Communications Tips for the Heartbleed Security Breach

April 10th, 2014 by

The Heartbleed bug reminds us of 3 key points to keep in mind when communicating publicly about a data security failure.

5 Social Media Mistakes That Top PR Pros Always Avoid

April 10th, 2014 by

Providing tips on how best build that social persona is useful, but sometimes it’s more valuable (and interesting) to talk about things you absolutely should never do.