It’s a delicate balance for PR pros and communicators: What is your obligation to consumers when your online products and services have been compromised in some way?
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Browser Flaw Creates Major Communications Challenge for Microsoft
April 29th, 2014 by Matthew SchwartzBeyoncé, The Time 100, and Leveraging the PR Value of the List
April 28th, 2014 by Tony SilberWhen the Time 100 was released last week, our editorial team discussed how we might cover it. The context was its relation to PR, and how communicators could leverage the value of making the list. This list is a PR person’s dream. It’s eclectic and interesting, and it covers a wide variety of human endeavor. […]
Beyoncé, The Time 100, and Leveraging the PR Value of the List
April 28th, 2014 by Tony SilberWhen the Time 100 was released last week, our editorial team discussed how we might cover it. The context was its relation to PR, and how communicators could leverage the value of making the list.… Continued
Donald Sterling Put the Whole NBA in Crisis Mode. What if You Were His Communications Pro?
April 28th, 2014 byWhile the crisis and reputation management boat has almost definitely sailed for Sterling and the Clippers PR team, there are still some valuable lessons to learn from how this story has played out.
Case Study: Wielding Opinion Research to Combat Childhood Hunger
April 28th, 2014 by PRNEWSIn 2012 and 2013, the No Kid Hungry campaign engaged APCO Insight—the opinion research group at APCO Worldwide —to design and conduct opinion research on the perceptions, attitudes and experiences of U.S. public school educators on childhood hunger in their schools.
Making Sure Flat is Not the New Up
April 28th, 2014 by PRNEWSSmaller PR agencies continue to take it on the chin billings-wise. Part of the problem:
Shops valued between $3 million and $10 million are reluctant to raise their rates.
Using Direct-to-Audience Digital PR
April 28th, 2014 by Ned BarnettFor the past decade, savvy corporate PR pros have been moving toward engaging target audiences directly, using social media. That is “Retail PR.”
A New Way for PR Pros to ‘Milq’ Their Content
April 28th, 2014 by Matthew SchwartzMilq, a new website and app launching on Monday, is designed to help users curate content into a permanent collection of topic pages, or “beads.” For PR pros and communicators, the platform is an online-media vehicle that could help them separate their content from the pack.
PR Insider: When It Comes to Pitching, Share the Wealth
April 28th, 2014 by Adam MyrickThe targeted media pitch is a thing of beauty, but some practical pitching tips are often forgotten. Here are some key point to remember when messaging mass media outlets.
Google+ or Google Minus? With Creator’s Departure, Questions Raised Anew
April 25th, 2014 byIn a heartfelt post on his personal Google+ page, Gundotra praised his colleagues and Google CEO Larry Page, going on to explain that “now is the time for a new journey.”