It’s not enough anymore for PR pros to get their brands and organizations exposure in appropriate media channels. Communicators need to provide their organizations with a ROI.
Topics
PR’s Key Role in Managing Big Data
May 19th, 2014 by John RoderickThe promise of Big Data is slowly giving birth to a generation of metrics-driven PR professionals who have embraced stats and trend lines as powerful story telling devices.
Social Chats Can Backfire, So Have a Plan in Place First
May 19th, 2014 by PRNEWSWhether they are social media trolls looking to start trouble or people with a legitimate gripe about your products and/or services, PR managers need (in most cases) to address detractors in a dignified way, one way or another.
8 Tips to Help PR Pros Get Ready for the Challenge of Pinterest-Style Search
May 16th, 2014 by Steve GoldsteinIf you want to see what the future of the Web will look like, just follow the money. Venture capitalists have plowed another $200 million into Pinterest, following a $225 million infusion of cash in October 2013.
7 Factors in Making SEO Work for Your Brand
May 15th, 2014 by Richard BrownellYou want your website to be the first thing people come across when they search your brand on the Internet. Here’s a quick list of things to help make that happen.
PR Insider: How to Handle the Hometown Paper – Your Ally and Your Enemy
May 15th, 2014 by Andrew BlumA PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.
Rough ‘Times’: Good, Bad & Ugly of Management Upheavals
May 15th, 2014 byPR pros must be equipped to handle abrupt changes in leadership, like the one that saw the dismissal of The New York Times’ executive editor Jill Abramson yesterday.
The One Thing Every PR Person Needs to Do
May 15th, 2014 by Diane Schwartz“PR is losing its leadership role in Social.” That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target audience. He continued to note that “PR got too comfortable” and now Marketing, Advertising and automated services are taking over […]
The One Thing Every PR Person Needs to Do
May 15th, 2014 by Diane Schwartz“PR is losing its leadership position in Social.” That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target audience. He continued to note that “PR got too comfortable” and now Marketing, Advertising and automated services are taking over […]
The One Thing Every PR Person Needs to Do
May 15th, 2014 by Diane Schwartz“PR is losing its leadership position in Social.” That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target… Continued