In order to tie PR to sales, we need to understand the processes by which PR’s outcome (audiences) becomes part of the sales process.
Topics
4 Ways to Get a Reporter to Pay Attention to You
August 4th, 2014 by Diane SchwartzBack in my reporting days, I spent a good amount of time doing something that might strike many as nostalgic: interviewing sources and talking to PR people on the phone. If only today’s reporters had… Continued
Levi Strauss & Co. CCO Shares Thoughts on Blogging
August 1st, 2014 by Richard BrownellLevi Strauss CCO Kelly McGinnis spoke with PR News about the importance of blogging for the 161-year old clothing brand.
Joe Biden Knows How to Use #tbt. Does Your PR Team?
August 1st, 2014 byVice President Biden and top Democrats conceived a simple strategy to get people thinking about health insurance on Thursday, posting pictures of their younger selves on Twitter with the hashtag #tbt.
Model Behavior
August 1st, 2014 by PRNEWSC-suite managers who go it alone are probably going against the tide—at least when it comes to appealing to millennials, who think an inability to take advice from others shows weak leadership.
5 Tips for Effective PR Networking
July 31st, 2014 by Richard BrownellHere are some tips on how to network effectively to gain clients, establish media contacts and build brand awareness with the public.
TD Bank Crafts Viral Success with Personalized ATM
July 31st, 2014 byAs part of its #TDThanks campaign, TD Bank installed “Automated Thanking Machines,” modified ATMs designed to give unsuspecting customers personalized gifts, in branches across Canada. A video of surprised customers gained close to 3.5 million views in under a week.
4 Tips for Telling Your CSR Story Without Bragging Too Much
July 30th, 2014 byThe line between self-effacement and self-promotion on social media is razor thin, and consumers will ignore companies that they think are using it just to toot their own horns.
‘Sharknado 2’ Could Sharpen Your PR Chops
July 30th, 2014 by Matthew Schwartz“Sharknado 2: The Second One,” which premieres tonight on the Syfy channel, will offer PR pros a healthy dose of camp—and maybe even some inspiration for how brands limited by budget and/or reach can distinguish themselves from their competitors.
How PR Pros Can Meld Social Media with SEO
July 29th, 2014 by Matthew SchwartzFor PR pros and marketing executives, it’s a growing challenge of online communications: wedding social media to SEO.