Even the most popular brands are not immune to rapidly changing consumer tastes.
Topics
Sharing Your Content Starts at Home
September 15th, 2014 by Gary GratesWhile brand ambassadors are appealing to some companies because they appear more regulated, they simply aren’t authentic and therefore aren’t effective.
PR Pros Need Better Strategies to Handle Crises
September 15th, 2014 by Arthur SolomonThis year is no exception to the numerous PR crises that have been worsened by faulty actions of crises specialists and clients.
Short. Fun. Sequential. How to Reinvent the Press Release
September 15th, 2014 by PRNEWSIt’s an unorthodox (and new) way of getting your message out. Call it press release by piecemeal. Considering how time-poor journalists are these days, communicators increasingly need to have their press releases cut right to the chase.
What Makes an Effective Crisis Spokesperson?
September 12th, 2014 byA good spokesperson will deliver corporate messages correctly. A great spokesperson will earn the public’s trust. During a crisis, which is usually where corporate spokespeople are introduced, being an effective spokesperson is a tremendous advantage.
Did CBS Take Low Road by Canceling Rihanna?
September 12th, 2014 by Richard BrownellSkirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring.
8 Key Organizational Benefits of Having Social Employees
September 11th, 2014 by Steve GoldsteinMark Burgess, author of “The Social Employee” and keynote speaker at PR News’ 2014 Platinum PR Awards, discusses the opportunities for PR pros to become social leaders within their organizations.
PR Insider: 7 Ways to Turn Event Insights into Media Coverage
September 11th, 2014 by Brittany BevacquaNot every event will be a slam dunk for PR, but sticking with a certain approach can help curate content and position your company as a thought leader.
4 Ways to Prepare for a Social Media Crisis
September 10th, 2014 byWhether the damage is self-inflicted or the result of a difficult topic resurfacing, professional crisis communicators argue that the success or failure of a crisis response depends on the preparation done before the crisis actually occurred.
#WhyIStayed Twitter Campaign Backfires on DiGiorno’s Pizza
September 10th, 2014 by Matthew SchwartzThe Ray Rice story has been sucking up a lot of the media oxygen the last few days. That’s what makes DiGiorno’s Pizza latest Twitter campaign such a head- scratcher.