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The key to helping news-minded PR pros communicate effectively with quant-minded marketers and business execs is not to develop a one-size fits all über metric, but to coordinate on a common set of communications goals and measure what matters.

When brands slice and dice their information into snackable and visual content they boost the odds that consumers will pay closer attention to the message. The challenge is when to distribute the content.

Brands must target Millennials where they live and get their news and align with their influencers. They also must tread lightly, however.

With additional funding Snapchat and Pinterest likely will grow their services, land more market share and expand globally.

Having a 360-degree model to capitalize on the company’s media coverage is just one way that NuFACE is trying to integrate communications and tear down its business silos.

Lisa Hartenberger, Director, Corporate Communications, Navistar, Inc.  Lisa is a business expert engaged in the increasingly critical field of internal communications. In the last year, working in a trusting relationship with senior management, she has… Continued

Marty McDonald, Senior Vice President, Fahlgren Mortine Marty’s career has been defined by her relentless focus on results for her clients, her agency and her community. She single-handedly led Fahlgren Mortine’s regional expansion into a… Continued

Maura Corbett, CEO and Founder, Glen Echo Group Maura has made disrupting the status quo her business. In under four years, she and her team have successfully taken on some of the most entrenched industry… Continued

Maura Payne, Vice President, Communications, RAI Services Company  A CEO changeover, the national expansion of an innovative new product, and the announcement of a $27.4 billion business acquisition — any one of these things alone… Continued

Meg O’Leary, Principal and Co-Founder, InkHouse Media+Marketing Less than two percent of women-owned firms reach the $1 million revenue threshold. Meg is part of this club, reaching and then quickly surpassing this mark with her… Continued