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New social and digital trends have done away with traditional models and fundamentally changed the way PR interacts with the media and the public. Cision’s “The State of the Media 2015 Report” examines traditional and social media in 2014 as well as the rise of mobile, video and new media entrepreneurs.

In an episode of The Simpsons, titled “Simpson Tide” (1998), Homer joins the Naval Reserve (don’t ask). During orientation Homer’s drill sergeant gives him the business. He gets in his grill, and barks, “I don’t like you!” Homer responds with a sweet smile and puppy dog eyes. “But I like you,” Homer says. The drill […]

In an episode of The Simpsons, titled “Simpson Tide” (1998), Homer joins the Naval Reserve (don’t ask). During orientation Homer’s drill sergeant gives him the business. He gets in his grill, and barks, “I don’t… Continued

To help integrate social data into your measurement strategy, here are 6 tips PR professionals should keep in mind.

In this case, the top leader of an organization proved himself up to the task of being the face and voice in a crisis response across all channels. This is just the beginning of response that will likely occupy the rest of David Boren’s tenure as president of the University of Oklahoma.

With so-called vanity metrics summarily dismissed by C-level execs as having any real value, the pressure increasingly is on PR and marketing executives to monetize their brand’s or organization’s social channels.

The release of the Apple Watch is a reminder of how fast consumer tastes are changing.

The Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause.

Cultivating strong client relationships should happen on a daily basis, but sometimes it helps to take a formal temperature check on how things are going and where you can improve.

Social channels, which are commanding increasing marketing dollars, offer PR execs multiple ways to start a conversation with reporters and build a rapport on behalf of their companies and clients.