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Successfully pitching the media and securing coverage involves relationship building, smart storytelling and careful follow up—not to mention research, creativity and a lot of patience. There’s always room for improvement, and with the New Year approaching now is as good a time as ever to set a goal of working on your media pitching technique.

Your organization’s spokesperson can be a key asset in the success of your communications plan, but only if you provide them with the information they need to do their job.

HAI, Inc. partnered with Cone Communications to develop and launch ReThink: Why Housing Matters. It challenged Americans’ misperceptions about public housing by reinforcing its benefits through compelling story telling initiatives.

As the PR field continues to undergo dramatic change, communicators should consider how they can broaden their approach beyond traditional reporting and take advantage of face-to-face events and native advertising (or branded content).

A new study finds a link between the level of social media actions and the number of social media followers. But there are exceptions.

Sony Pictures has started to stop the hemorrhaging resulting from the crisis. But the film studio remains on the defensive.

How companies communicate internally is an increasingly crucial aspect of public relations. With more staff working outside the office, companies are using multiple ways to stay connected.

Agencies that recognize and embrace the strengths of their millennial team members are seeing a positive effect on the creative process.

We are living through a creative and transformative period in professional communications. With each passing year comes a time to reflect on how far we’ve come and, perhaps more important, how much we still have left to figure out.

The best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend.