Successfully pitching the media and securing coverage involves relationship building, smart storytelling and careful follow up—not to mention research, creativity and a lot of patience. There’s always room for improvement, and with the New Year approaching now is as good a time as ever to set a goal of working on your media pitching technique.
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New Year’s Resolution: 10 Tips for Improving Your Media Pitching Technique
December 22nd, 2014 byPR Insider: Choosing a Corporate Spokesperson
December 22nd, 2014 by Andrew BlumYour organization’s spokesperson can be a key asset in the success of your communications plan, but only if you provide them with the information they need to do their job.
Case Study: Campaign Debunks Misperceptions about Public Housing
December 22nd, 2014 by PRNEWSHAI, Inc. partnered with Cone Communications to develop and launch ReThink: Why Housing Matters. It challenged Americans’ misperceptions about public housing by reinforcing its benefits through compelling story telling initiatives.
Two New Arrows for Your Public Relations Quiver
December 22nd, 2014 by Barbara BatesAs the PR field continues to undergo dramatic change, communicators should consider how they can broaden their approach beyond traditional reporting and take advantage of face-to-face events and native advertising (or branded content).
Social Media or Bust
December 22nd, 2014 by PRNEWSA new study finds a link between the level of social media actions and the number of social media followers. But there are exceptions.
PR Reacts as Sony Pictures Reels from Fast-Moving Crisis
December 22nd, 2014 by PRNEWSSony Pictures has started to stop the hemorrhaging resulting from the crisis. But the film studio remains on the defensive.
10 Tips for Strengthening Internal Communications
December 22nd, 2014 by PRNEWSHow companies communicate internally is an increasingly crucial aspect of public relations. With more staff working outside the office, companies are using multiple ways to stay connected.
Tap Into a Different Creative Mindset
December 22nd, 2014 by Nicole HallAgencies that recognize and embrace the strengths of their millennial team members are seeing a positive effect on the creative process.
7 Public Relations Trends to Watch in 2015
December 19th, 2014 byWe are living through a creative and transformative period in professional communications. With each passing year comes a time to reflect on how far we’ve come and, perhaps more important, how much we still have left to figure out.
6 Essential Steps for Surviving a Crisis
December 18th, 2014 by Richard BrownellThe best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend.