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Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.

When working with a startup, you often have to go back to the basics. The client wants exposure, and you have to find ways to help them get it.

PR pros should pay careful attention to the hacking of AshleyMadison.com.

Sure, there are more online tools (read: social channels) to help mitigate a crisis faster and cauterize the wound without incurring any serious damage. But what the Web giveth the Web also taketh away.

The new Beme social media app wants to challenge the established notion of the carefully crafted personas people currently present on social media.

“I think career success also is about finding that level of discomfort and allowing yourself to say yes. I’ve looked for the opportunities that have made me stretch as a professional and as a leader.”

As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills.

It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel.

The brands that get the most out of their YouTube channels don’t settle for one-shot deals. They create a schedule for YouTube videos that PR pros can align with their companies’ marketing strategy and social media channels.

The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply.