“Know Thyself” —inscribed on the forecourt of the Temple of Apollo at Delphi *** In 1967, in what seemed like a far less-complicated time, a McDonald’s TV commercial, borrowing the tune from “Down by the… Continued
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What PR Pros Need to Know About Facebook Instant Articles
May 13th, 2015 by Richard BrownellFacebook’s Instant Articles has the potential to change the way people absorb news and content, and how PR communicators do their jobs.
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5 Questions Nonprofits Should Ask PR Agencies Before Hiring Them
May 13th, 2015 by Matthew SchwartzBefore they pull the trigger on expenditures, nonprofits have to make sure they’re a worthy investment. Hiring a PR agency is no exception.
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3 Questions to Ask to Make Killer Videos for Your Brand
May 12th, 2015 by Matthew SchwartzPatricia Garofalo, global communications leader, Water & Process Technologies, GE Power & Water, shares three helpful questions to ask yourself when looking to create great videos for your brand.
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Snapchat Edges Closer to Prime Time With Sophia Vergara Show
May 12th, 2015 by Brian Greene“Modern Family” star Sophia Vergara will be the subject of a six-episode short-form show, “Vergaraland,” which will be available exclusively on Snapchat’s Discover platform. For brand communicators wondering about Snapchat’s future, look no further.
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Tumblr Accelerating Its (Desktop) Appeal [Infographic]
May 11th, 2015 by Matthew SchwartzFacebook, move over. Well, not exactly, but the social networking giant certainly has more competition these days for both mind share and all-important eyeballs.
Did Silos, Groupthink Ignite Bud Light Debacle?
May 11th, 2015 by PRNEWSBud Light apparently was trying to be anything but boring with a new marketing message on some of its beer bottles—and got burned in the process.
Sharp Contrasts in Response to Crises
May 11th, 2015 by Katie PaineThere’s a British proverb that says, “Youth looks forward but age looks back.” That pretty much sums up the way Blue Bell Ice Cream and Twitter handled their respective crises last month.
Is Your Content Ready for Prime Time?
May 11th, 2015 by PRNEWSIf you’re like most PR pros, one of your concerns is feeding the content maw virtually 24/7. Perhaps a new report can sharpen your targeting plan. A generational study shows most people consume online content between 8 p.m. and midnight.
Hard Work Begets Talent
May 11th, 2015 by PRNEWS“My parents taught me quitting is not an option. My mom is an educator and my dad was a forester. They were all about giving back to the community. Although I’ve had great jobs and some not-so-great jobs, I’ve never quit a job.”