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Launched in 2008 as Virtual Piggy (VPIG), Oink realized that it needed to rebrand to increase its appeal to the hip, young Generations Y and Z that its products were created for, as well as their parents—the buyers of the digital wallet service. The revamp needed to differentiate the brand, whose products include an app and a debit card, from competitors in what is an increasingly congested market.

The new definition of owned media is simple: If we create and approve content, it’s owned. It wasn’t long ago when owned media simply was the content on our website. Today owned media has moved from being a site to becoming how a customer experiences the brand’s voice.

Consumers are nearly 50 percent more likely to read email newsletters that feature links to video, according to a survey of 1,051 people conducted by online video app company Animoto.

Find key reporters covering your market. Check. Engage influencers who can propel your message. Check. Spark conversations with your audience. Check. LinkedIn provides these and other opportunities, but PR execs for the most part continue to give the social network short shrift.

Twitter’s recent upgrade to its analytics platform, Audience Insights, will allow communicators a deeper look into the many facets of audiences on the social network.

PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.

video is expected to grow to 84% of Web traffic in the U.S. by 2018, up from 78% this year, according to Cisco.

Creating shareable content for the modern audience is a challenge that can be overcome by following these key principles.

The golden age of data journalism is creating huge opportunities for PR teams that can convince senior managers and their clients to share salient stats that help quantify a trend and set the brand apart. But how?

As you prepare to distribute yet another email marketing campaign, you might ask: Does humor belong in this message? Roughly 60 percent of consumers said humor is perfectly or slightly acceptable in an email message, according to a recent survey of 1,200 consumers conducted by Fractl and BuzzStream.