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Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business.

It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.

Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.

Subway must want this year to end quickly. Jared Fogle, the company-created celebrity spokesperson, this week agreed to plead guilty of traveling to engage in illicit sexual conduct with a minor and the distribution and receipt of child pornography, according to the Associated Press. Sales were already falling. Now, with Fogle’s child pornography case, Subway […]

Subway must want this year to end quickly. Jared Fogle, the company-created celebrity spokesperson, this week agreed to plead guilty of traveling to engage in illicit sexual conduct with a minor and the distribution and receipt of child pornography, according to the Associated Press. Sales were already falling. Now, with Fogle’s child pornography case, Subway […]

It’s easy to assume that all people in positions of authority are naturally good public speakers. Here are some tips that good public speakers follow to look natural at the podium.

Avoid worrying too much about financials and concentrate instead on how Snapchat can help you boost your brand, especially with the younger set.

Subway must want this year to end quickly. Jared Fogle, the company-created celebrity spokesperson, this week agreed to plead guilty of traveling to engage in illicit sexual conduct with a minor and the distribution and… Continued

Subway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face.

Here are some tips that are not only helpful for those in PR, but are mandatory to compete in today’s workplace as a good manager and successful employee.