Winner: PayPal with MSLGROUP – “Be the Customer” Challenge Sparks PayPal Growth Surge Rallying more than 15,000 employees around the world to become PayPal brand advocates required clear objectives, careful planning and outside-the-lines creativity. It… Continued
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2015 Digital PR Awards: Facebook Communications
November 9th, 2015 by Chris SeymourWinner: Hunter Public Relations – Mrs. T’s Pierogies Takes a Seat at the Millennial Table For years, Mrs. T’s Pierogies targeted the quintessential middle-aged mom; more specifically, the head of household in charge of purchasing… Continued
2015 Digital PR Awards: Influencer Communications
November 9th, 2015 by Chris SeymourWinner: Cohn & Wolfe / Tom's of Maine – Goodness Circle Ambassador Program In 2014, Tom’s of Maine asked Cohn & Wolfe to help bring its brand and core values to a larger audience. Although… Continued
2015 Digital PR Awards: Intranet
November 9th, 2015 by Chris SeymourWinner: COTY Inc. – The House The House, inspired by a designer’s house, is an internal intranet designed for employees to utilize with responsive content that makes them feel connected to the culture of COTY,… Continued
2015 Digital PR Awards: Digital PR Campaign
November 9th, 2015 by Chris SeymourCo-Winner: NewYork-Presbyterian Hospital – A Day in the Life of a Therapy Dog and RBC Wealth Management – A Force for Good Book Promotion The objective of this campaign was to create an integrated digital… Continued
2015 Digital PR Awards: Listening Campaign
November 9th, 2015 by Chris SeymourCo-Winner: Hudson Integrated Web Agency – MOVE Bumpers: From Local Business to Nationwide Bumper Distributor and Pizza Hut Launches Gluten-Free Pizza. MOVE Bumpers is a truck and SUV bumper retailer who came to Hudson to… Continued
2015 Digital PR Awards: Media Relations Campaign
November 9th, 2015 by Chris SeymourCo-winner: JetBlue – Flying It Forward: A Chain Of Goodness With No End In Sight Since JetBlue took to the skies 15 years ago, it has operated as a different kind of airline – the kind… Continued
2015 Digital PR Awards: Microsite/ Custom Site
November 9th, 2015 by Chris SeymourWinner: Ruder Finn – Citi Fitness Challenge Ruder Finn worked with Citi’s Health and Wellness Team to develop a global Citi Fitness program, which motivated employees to be more active in their everyday lives and… Continued
2015 Digital PR Awards: Mobile Campaign
November 9th, 2015 by Chris SeymourWinner: Hunter Public Relations on behalf of Can Manufacturers Institute – Cans Get You Cooking Goes Mobile For generations, canned foods have been a staple in America’s kitchens. From fruits and vegetables, to seafood and… Continued
2015 Digital PR Awards: New Digital Service/Product
November 9th, 2015 by Chris SeymourWinner: C-4 Analytics – JM Lexus Luxury Conquest Model When you're already the No. 1 volume Lexus dealer in the world, how do you sell more cars? To answer this question, C-4 Analytics approached JM… Continued