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Gen Z employees working on a project

Attracting Gen Z Communication Employees

March 29th, 2023 by

Almost every recruiter and communications professional we talked to for this article used the word “values” when describing the number one item Gen Z candidates were looking for when considering employment. 

Large group diversity people silhouette to the side communicating and sharing ideas and information on social networks

How Inclusive Language Impacts the Way We Communicate

March 29th, 2023 by

Using outdated and exclusionary language in contemporary communications negatively affects minority groups and adversely influences the public if it continues to be brushed aside. Our authors share steps the industry can take to challenge the status quo.

3D rendering of a calendar with the date of April 1st in detail.

April Fools’: Mistakes to Avoid and Tips for Brand Success

March 28th, 2023 by

Brands should keep in mind these important do’s and don’ts for April Fools’ Day.

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Data Roundup: Employee Benefits Expectations vs. Reality; Influencer Pay; Consumer Trust for Business

March 28th, 2023 by

This month’s data roundup takes a look at benefits companies offer versus what employees want, as well as influencer pay expectations, and how consumer trust in business has changed.

green hushing

Explainer: What is Green Hushing?

March 27th, 2023 by

Our Explainer series looks at green hushing, when companies remain quiet about their sustainability commitments.

Attention warning attacker alert sign with exclamation mark on dark red background.

Preparing Your Organization for Communicating During a Cyber Attack

March 27th, 2023 by

As breaches and cyber attack concerns continue with increased frequency, these are a few things to keep in mind when forming your communications strategy:

SXSW sign at Austin Convention Center

Technology, Takeaways and Tacos: A Take on SXSW

March 24th, 2023 by

A PR pro experiences SXSW for the first time and shares her key takeaways.

Twisted Tea created special vasectomy underwear for March Madness time.

March Madness Reveals Best Practices for Brand Activations

March 23rd, 2023 by

PRNEWS took a look at best practices for brand activations by Twisted Tea, DiGiorno and Hormel, focusing on the current March Madness cycle. 

spotify called out for only spending 10 percent of 100 million dollar diversity fund

PR Roundup: Bad Decisions Lead to Bad Reputations

March 23rd, 2023 by

The public called out Spotify and Chief for DEI blunders and the SEC laid down the law for celebrity crypto influencers this week.

Hand drawing avoid Cliches prohibition sign

Why Clichés in Writing Can Be Offensive

March 22nd, 2023 by

PRNEWS decided to bring awareness to clichés or phrases you may want to avoid or consider erasing from your vocabulary altogether.