Owning a Key Topic On Social Media: Deploy A Three-Pronged Approach

November 11th, 2013 by

In the social media world, the process of turning an individual into a so-called thought leader begins with “content.” Initially, this involves creating and posting blogs and comments on others’ blogs, but also includes creating and posting other written content, such as white papers, case studies, and eBooks.

How To Shed Light on Complex Stories

November 11th, 2013 by

On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.

When Did You Realize You Wanted to Work in PR?

November 8th, 2013 by

When it comes to career, we all want to be “living the dream.” But to do that you first have to realize what it is you want to. PR News asked readers to fill in the blank and answer this question: “I knew I wanted to work in PR when_____.”

PR Needs to Master The Art of the Public Apology

November 8th, 2013 by

Americans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a screw up and the only solution is to say you’re sorry.

5 Tips to Maximize Twitter Engagement

November 7th, 2013 by

Twitter debuted on the New York Stock Exchange today, and so far is performing exceptionally well. Now that the company is public, there will likely be several innovative tools developed with brands in mind.

PR Insider: 5 Most Effective Techniques for Blogger Outreach

November 7th, 2013 by

Bloggers are in the top 5 sources of reliable information, 81% of the online population trusts bloggers and 61% of the population has made a purchase based on a blogger recommendation.

How to Get Employee Buy-In for Your CSR Program

November 7th, 2013 by

We hear it from senior PR and marketing executives time and again: The most effective CSR programs are those that have solid buy-in from the rank-and file (as opposed to aligning the brand to a cause that’s close to the CEO, but no one else in-house).

Do’s and Don’ts for B2B Companies on Facebook

November 6th, 2013 by

Even if you don’t share the company’s belief in the inherent, liberating benefits to humanity of Facebook, it’s hard to deny the power of the social network to expand the reach of brands to new audiences. And when we say brands, we don’t mean just B2C brands.

PR News Announces Winners of 2013 Digital PR Awards

November 6th, 2013 by

Engagement and ingenuity ruled the day at PR News’ 2013 Digital PR Awards luncheon, as more than 200 agency and in-house PR executives gathered to celebrate the top digital campaigns of the past year at New York’s Grand Hyatt on Nov. 5, 2013.

2013 Digital PR Awards: Digital Marketing Campaign

November 5th, 2013 by

The Major League Baseball Fan Cave generated nearly three times as many media impressions in 2012 (4.4 billion vs. 1.5 billion in 2011) compared to 2011, and its social media impressions grew by a whopping 730% (1.7 billion vs. 230 million).