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Prior to PR News’ Media Relations Conference in December, PR News and partner PublicRelay, a media monitoring and analytics firm, convened a Communications Leadership

The maxim for writers is “write what you know.” Jim Lindheim followed that advice. The former Burson-Marsteller chairman has just written “Spin,” a novel with a PR crisis at its center. In this hybrid column, Lindheim offers a glimpse of the novel and provides best practices from years in the crisis-management trenches.

The enmity between legal and PR is supposed to be a given, particularly during PR crises. In the first of a series about organization, we find that the digital era has made it important for communicators and lawyers to work in concert.

There are few topics in PR and communications that are discussed more than crisis management. To get you ready for the PR News Crisis Summit in Miami Beach later this month, we asked speakers from that event to respond to our roundtable question: What two areas should communicators invest in so they can manage future PR crises?

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Subscriber Resources Center, which is available to paid subscribers.

It’s great when you’re so famous, your name is just one word. Cher is wonderful, so are Messi and Madonna. But what about not even needing words? Everyone knows it’s Nike by the swoosh. A piece of fruit with a bite taken out of it shows who made your laptop. Now Mastercard joins the small fraternity of iconic brands with wordless logos.

Knowing how other brands approach the social media management role can be helpful in deciding what should or should not be part of your social media manager’s responsibilities, whether you’re hiring for a new social guru or evolving the role as it currently exists in your company. PR News checked in with three social media leaders at three very different organizations about their daily goals, tasks and schedule.

A beach-ready bike safety campaign. A long-term commitment to Puerto Rico’s hurricane relief. A virtual reality experience to curb binge drinking. These are just a few of the campaigns championed by the finalists at PR News’ CSR awards, an elite group of brands that have spearheaded highly successful CSR campaigns and initiatives over the last year. PR News’ 2019 CSR winners will be celebrated at a luncheon ceremony on March 15 at the National Press Club in Washington, D.C.

Media training normally centers on hitting all the talking points and avoiding topic land mines. What’s missing is an understanding of what goes on after that, when the story lands in the newsroom. This knowledge can help once an interview is over and the expectation for coverage begins. Here are a few tips to improve the experience.

Ahead of its Q4 earnings call (after markets close on Wednesday, January 30), Facebook seems to be making more news than ever. Communicators will do well to keep abreast of these announcements, as they signal a greater push toward repairing user trust on the platform.