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While some tenets of sound crisis communication remain, coronavirus has changed many of the best practices and benchmarks, perhaps irrevocably. Moving forward, communicators will need to consider mental health issues and be better able to identify stressors in the social conversation.

We don’t emotionally trust facts; we trust people – or we don’t.  As we process facts emotionally, we trust leaders who move beyond facts to speak in a voice that echoes how we feel, right now. At a time when the public is worried, communicating with the heart can help. Facts alone will not drive people to action, writes Gil Bashe, managing partner, global health, Finn Partners.

Pornhub said today it is donating 50,000 surgical masks to NY-area medical personnel.

Case in point is the restaurant and bar industry feeding those affected by the coronavirus lockdown.

The IOC released a joint statement with the Tokyo 2020 Organizing Committee recapping a conference call held between the president of the IOC, Thomas Bach and the prime minister of Japan, Abe Shinzo. 

There was good news and bad news this past weekend. The good news is that most people are heeding health best practices that communicators are broadcasting in a variety of ways (hand washing, distancing, remaining home etc). Unfortunately, a significant number of people in globally are ignoring these health communications. Assigning blame is not the issue. Getting nearly universal acceptance is.

Knowing your audience is a building block of PR.

With so many communicators seeking to take physical events online, we asked PR pro and video specialist Doug Simon how to get started. We also asked how communicators can make their video and social video productions more engaging.

Though New York issued its orders earlier last week, it has become the state to watch in terms of its communication strategy.

You’ve distributed messaging to staff regarding COVID-19. Sent emails to customers apologizing for canceling events and thanked those who RSVP-ed yes for their support. In addition, you’ve assured them the show will go on, just at a different date and possibly in the form of a virtual event. But how will you make your virtual event stand out, especially when there’s likely to be an unprecedented amount of them?