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Much of PR is focused on the message delivered through written or spoken words. However, it’s important to remember the impact of images.  With millions of eyes watching government leaders, healthcare experts and business spokespeople… Continued

PRNEWS judged a stellar group of candidates for this year’s Digital PR Awards. In digital, PR can innovate into all sorts of new forms. We noticed some trends among the winners. 

Reopening the country is too important to have it infused with politics. Unfortunately, important guidelines for reopening apparently are politically loaded, which could result in sickness and death. It’s time for clear communication to come from a central source.

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.

As the world of mainstream social media enters its second decade—and at a time when global attention is understandably fixated on coronavirus-related content—many communicators find themselves at a loss. Still, there is no better time than the present to start experimenting with new features, so we asked several social media experts to recommend the features that they see as overlooked. 

The novel coronavirus has resulted in drastic changes throughout the world. Communicators, though, can take solace in that many of the tactics they know from crisis management will apply to communicating during the pandemic.

It seems that no industry can escape coronavirus economic fallout, with the gig economy especially feeling the pain. As citizens shift their daily activities to become more home-centered, rideshare services like Uber and Lyft see… Continued

With entire offices working remotely, the challenge of how to provide a quality summer internship lingered on the minds of those in the industry. Due to economic and bandwidth restraints, some businesses chose to forgo programs for students this year, but a great many overcame obstacles and developed new programming, albeit remote, to provide eager participants with a place this summer.

With so many companies expecting layoffs during the pandemic, how can communicators make sure speculation about job cuts doesn’t end up in the media before about-to-be-furloughed employees are alerted? We offer a bevy of tips and tactics.

On May 11, President Trump proclaimed the U.S. would “transition to greatness” in his administration’s push to reopen the economy. The problem? Googling the slogan yields a website featuring an open casket visual, a count of total coronavirus cases and deaths, a link to the CDC website and several feature-length articles listing evidence around the Trump administration’s failure to manage the crisis.