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Fake news is not a new phenomenon. Its proliferation during the pandemic, though, when life and death are at stake, has elevated the issue to a new level. As a result, Hill + Knowlton’s (US) new analytics chief John Gillooly believes verifying data will be hot after the pandemic subsides. He also thinks it’s important for people to laugh now. Even for data analysts.

As meat processing plants around the U.S. close temporarily due to COVID-19 outbreaks, the supply chain disruption has started to reach consumers. Bulk retailer Costco has limited beef and ground pork sales per customer, as… Continued

With a homebound audience during the pandemic, it’s tempting for brands and organizations to flood the digital zone with endless rounds of messages. That’s a mistake, Evoke KYNE global digital chief Julie O’Donnell says. Instead, consider first whether your message is adding value or noise.

On Tuesday, the Trump administration told reporters that they had begun to phase out the coronavirus task force formed in January to coordinate the public health response to the virus. Wednesday morning, however, following a wave of negative press, the President contradicted the announcement on his lectern of choice–Twitter. The task force would, he wrote, would “continue on indefinitely.”

The coronavirus has prompted PR firms to create practices aimed at helping brands, companies and organizations work during the pandemic and make plans to emerge from it. Given the virus’s decimation of the economy, another… Continued

What to do when you have trouble communicating and there’s an important message to send? Qualification: You’re an ineffective communicator in the eyes of your 25-year-old daughter. And to make things more complex, you happen to be governor of the country’s coronavirus epicenter?

Cinco de Mayo usually welcomes revelers for one of the prime party days in America. Spring has sprung, the weather is warmer and there’s not much to dislike about Mexican food or margaritas. The day… Continued

Internal communication has become critically important as 90 percent of Americans are homebound. Here are four tips that can propel your internal communication effort during coronavirus and at other times.

Few things are spreading faster than fake news about coronavirus. In an uncharacteristic stance for it, Facebook has vowed to remove outrageous claims and cures and inform users when they’ve reached posts with bogus health information. Many believe Facebook and other platforms should be doing more.

As stores and businesses suspended operations in the wake of the pandemic, many sent customers updates of new business hours, closures, delays and service suspensions. The question, though, is how to communicate such messages. Should you be an advocate or an apologist? Both approaches have merit.