Topics

According to a nationwide survey of employers conducted by CareerBuilder.com, 22% of hiring managers use social networking sites to research job candidates, up from 11% in 2006.  Additional findings include: •    9% of hiring managers… Continued

As gadgets with digital audio capabilities proliferate, podcast downloading continues to increase, according to August 2008 research conducted by Pew Internet & American Life Project. In 2006, Pew reported that popular podcast directory Podcast Alley… Continued

Most media people have policies against receiving gifts.  But there is one gift that all of them welcome: a great story idea. Great stories get attention and can lead to promotions, awards and prestige.  That’s… Continued

Communications executives have an increasing number of tools in their arsenals with the advent of digital media. These are in addition to their old reliable media pitching techniques. While all of these options make media… Continued

In this cynical age, it’s very easy for media to dismiss or disparage CSR news exclusives and releases as “soft,” highly prejudicial information that do little but act as advertorials. For PR and marketing professionals… Continued

According to a new survey from First Call, a division of sports and entertainment agency Octagon, McLean, Va., Tour de France champion and sports icon Lance Armstrong tops the list of most influential A-list celebrity… Continued

It’s time to add environmental stewardship to a company’s CSR metrics. For a company to truly be an exemplary corporate citizen, it must embrace both the social and environmental—as the two are inextricably linked. CSER,… Continued

In 1992, when our boutique agency was founded, we hung up a virtual shingle. At the time, this type of storefront was viewed as the opposite of commercial success. Most competitors and prospects alike assumed… Continued

On Aug. 1, 2008, Peppercom employees learned that four senior managers were missing following a quarterly summit in Singapore, leaving only one member of the management team– co-founder and managing partner, Steve Cody–in New York… Continued

While there are no tried-and-true steps to take when a shareholder activist contacts a company’s management, there are actions that can mitigate potential damage. A study that evaluated 13D filings between 2001 and 2005 found… Continued