Topics

The CSR movement, or at least the hard-core activists who are its loudest voice, seem to have been on a mission to save the world one step at a time. Problem is, they seem to… Continued

The popularity of social networking websites like Facebook presents a broad array of communications opportunities and challenges for organizations looking to manage their digital reputation. Dalhousie University in Nova Scotia came face-to-face with these challenges… Continued

The world of global public health has changed dramatically in the past decade. For long-time practitioners and advocates, the field is almost unrecognizable. Consider: in the years 1990 to 1992 only 10 articles in The… Continued

On Aug. 1, 2008, Peppercom employees learned that four senior managers were missing following a quarterly summit in Singapore, leaving only one member of the management team– co-founder and managing partner, Steve Cody–in New York… Continued

While there are no tried-and-true steps to take when a shareholder activist contacts a company’s management, there are actions that can mitigate potential damage. A study that evaluated 13D filings between 2001 and 2005 found… Continued

During the past six weeks, three of the most widely viewed events of the year—the Olympics in Beijing, the Democratic National Convention in Denver and the Republican National Convention in Minneapolis-St. Paul—took the world stage… Continued

At its very core, the green movement is about sustaining life—and it seems that the best way to honor and preserve our surroundings is to participate in the life that surrounds us every day. Sure,… Continued

Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. How do you condense your message to escalator-pitch length to reach customers, potential investors and press. Profy co-founder Svetlana Gladkova (Profy is a… Continued

Do you read stories in newspapers and trade magazines about your competitors? Perhaps you know your company is as successful as they are with just as many positive stories to tell, but none of the… Continued

In baseball, it’s said that you know an umpire is top-notch when you never notice his presence.  If he’s doing his job, he won’t call attention to himself in any way. It’s much the same… Continued