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PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why? Simply put, digital… Continued

CEOs Take The Heat According to a new survey released by Weber Shandwick and KRC Research, CEOs carry the lion’s share of blame when their company’s reputation is damaged in a crisis. The study, which… Continued

Those that know me know that I speak allegorically – I have a penchant for using nickel words and often turn to analogy and allusion to make a point. I have always found that it… Continued

By Richard Weiner Got a problem? Go into rehab. That’s the advice de rigeur that many public relations counselors offer to troubled clients. Can a short-term stay in a rehabilitation center really change serious addictions… Continued

Exclusive for Friends of PR News — Get a $50 Barnes & Noble Gift Card, FREE! Here’s how: just take a quick demo of Vocus’ public relations software, which offers PR professionals all the tools… Continued

Video just may be coming into its prime as far as communications channels go. The latest iteration of The Kelsey Group’s User View study found that: 59% of those surveyed claimed to watch only video;… Continued

The PR industry is no stranger to redundancy. Ubiquitous utterances about getting a seat at the proverbial table make many professionals sound like broken records, and there have been enough holy grails – measurement, crisis… Continued

According to a recent Nielsen study, men and women consume online video differently. Following are some of those findings: Per Nielsen’s data for December 2007, Women lead online network TV viewing, whereas men are drawn… Continued

The rush to green is officially on. Almost daily another eco-friendly product is launched with the promise of a healthier you and a greener planet to boot. And no wonder. According to the Natural Marketing… Continued

In more than 20 years of delivering media analysis programs to major companies, organizations and PR counsel, it has always been, and still remains, a puzzle as to why media analysis research seems so little… Continued