Topics

Following are 10 lessons companies need to note when implementing cause branding initiatives:
 Lesson # 1: Cause branding is a real commitment.
 Lesson # 2: It starts with your own people. Lesson # 3:  It… Continued

Journalists, at heart, are confrontational.  They choose that line of work because they enjoy the tug of war that ensues during media interviews when they want certain information that you don’t want to disclose.  The… Continued

It’s just not as effective as it used to be to send form e-mails or blanket the world with wire releases. Personal relationships with reporters are key, and it’s significantly more dangerous for PR professionals… Continued

When the economy tanks, everybody starts to scrutinize the advertising, public relations and marketing budgets–especially the chief financial officer. So what do you say when your CFO asks you to prove that public relations is… Continued

Outputs: What is said, quantified by analyzing content based on:

Every corporate entity (or individually run business) should make it a priority to be socially responsible and give back to the community in which it operates. Besides being the right thing to do, corporate giving… Continued

It happens every time your boss is interviewed by a reporter. You hear about it from your co-workers, your fellow public relations practitioners, even from some reporters. The boss needs to smooth some jagged communications… Continued

The communications implication: Business is still about people, and organizations are only as strong as their weakest employee. When money is tight, the best strategy is to embrace nontraditional recruitment techniques and creative fringe benefits–two things the modern communications executive is well equipped to drive.

By Courtney Barnes "Rules are for other people." That’s what my father told me just before Christmas, when I questioned the legitimacy of his prime curbside parking spot in front of a shopping center packed… Continued

Just as with any relationship in the early courting stages, activist engagement is never easy at the start. Most companies just don’t know how to talk to activists. Make no mistake―activists hardly know how to… Continued