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Flexible schedules and early Friday departures are the most coveted employee summer perks, according to a survey developed by administrative

The economic turmoil is prompting marketers to implement many short-term strategies, says a report released by

Following are four excellent ways that you, as a PR professional, can cultivate and maintain excellent media relations.

Sixty-eight percent of business journalists find social media to be important to their reporting.

Today, environmentalists (and environmental PR professionals) find themselve at odds with lilke-minded allies that agree in principle to certain causes but strongly diverge on execution.

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in the

Getting involved with a charity is not just good philanthropy–it’s good business sense in the long-term.

When executives say they want to increase the company’s visibility, you as a communications professional need to dig a little deeper and find out what specifically it is they are looking to achieve. Then, you… Continued

As the number of measurement services providers continues to grow exponentially, one of the main points of differentiation is determining who controls the tone of coverage: a human or a machine. “The biggest difference is… Continued

Coordinating communications around the sponsorship of the Olympic Games is an immense challenge in and of itself. Imagine, then, what Lenovo and its agency partner Ketchum faced when the preliminary stage of their Beijing Olympics… Continued