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You could have the greatest messaging, the best brand identity or the coolest content in the world, but if you don’t know where your target audiences are talking to each other online, you’ll never get… Continued

While interest is growing on the part of both mainstream and social media for environmentally related news stories, journalists are understandably “show me” skeptics when it comes to business claims about green operating principles and actions.

A new survey reveals that even though the economy is still an issue for back to school shoppers, many still think green items are important.

Management teams often see employee recognition programs as an expense, and an unnecessary one at that. However, with the right approach—and a healthy does of measurement and ROI—these programs can become a solid investment in… Continued

For companies wishing to establish a solid citizenship and sustainability program, The Conference Board has just issued a new report full of key guidelines.

Is it true? Are bloggers, even notorious ones like Perez Hilton, finally getting some respect? According to a new study, they are.

If you have spent any amount of time pitching media and monitoring interviews, chances are you have been on the line when an interview has gone awry. You know the feeling when your spokesperson takes… Continued

Think it’s hard to integrate philanthropy into your daily work operations? Think again. Read on.

Social media continues to dominate the way businesses are marketed, below are a list of sources that you should familiarize yourself with for ease in navigating the social media world.

New study reveals that blogging is becoming more mainstream and more influential for PR pros.