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PR professionals are always looking for ways to measure their PR efforts. So below we give you a tip that can help you put your measurment needs in perspective.

Imagine if a baseball game was all it took to restore Americans’ hope in rebuilding our country. If a ceremonial first pitch from the President of the United States was a bailout plan for baseball… Continued

Following are best practices to circumvent an intrusive reporter while maintaining your composure and reputation.

Even for the most seasoned writer, corporate credos pose a special set of challenges. On one hand, the author must reshape abstract principles into a sharp and compelling value statement. On the other, his or… Continued

Check out these three brands that practice what they preach when it comes to sustainability.

Today, not only is every company a media company; every person is a media channel. Communications executives need to engage them directly in permission-based interactions, where the benefit to the customer is always put before the benefit to the company.

It is not uncommon for users contemplating Twitter to come to the conclusion that getting involved with yet another social media platform would be a frivolous waste of time. However, more and more professionals are… Continued

It’s something I may never understand. I’ve thought about it, dwelled upon it, made a pro and con list, even played devil’s advocate – and I still can’t figure it out. Why do so many… Continued

A company’s visibility is important in building a brand, however, it’s the online visibility of the company that sets it apart from the competition.

Twitter is being used by scores of companies to engage clients; below are some of the top brands that are effectively utilizing the social media phenomenon.