PR professionals are always looking for ways to measure their PR efforts. So below we give you a tip that can help you put your measurment needs in perspective.
Topics
How to Counter the Ambush Reporter
August 17th, 2009 by PRNEWSFollowing are best practices to circumvent an intrusive reporter while maintaining your composure and reputation.
Advertisers Hit Homerun at All-Star Game
August 17th, 2009 by Alana Schmitt BurnsImagine if a baseball game was all it took to restore Americans’ hope in rebuilding our country. If a ceremonial first pitch from the President of the United States was a bailout plan for baseball… Continued
Put Your Greenest Foot Forward: How to Create Compelling Environmental Credos
August 17th, 2009 by PRNEWSEven for the most seasoned writer, corporate credos pose a special set of challenges. On one hand, the author must reshape abstract principles into a sharp and compelling value statement. On the other, his or… Continued
Best In-Class: Environmental Credos Worthy of Emulation
August 17th, 2009 by PRNEWSCheck out these three brands that practice what they preach when it comes to sustainability.
A Rundown of UPS’ Social Media Iinitiatives
August 12th, 2009 by PRNEWSToday, not only is every company a media company; every person is a media channel. Communications executives need to engage them directly in permission-based interactions, where the benefit to the customer is always put before the benefit to the company.
Make Twitter an Effective Business Tool in Four Steps
August 12th, 2009 by Stephen DebruynIt is not uncommon for users contemplating Twitter to come to the conclusion that getting involved with yet another social media platform would be a frivolous waste of time. However, more and more professionals are… Continued
Agency or In House: The Fiscal and Pragmatic Truth
August 12th, 2009 by Rodger RoeserIt’s something I may never understand. I’ve thought about it, dwelled upon it, made a pro and con list, even played devil’s advocate – and I still can’t figure it out. Why do so many… Continued
Five Components of Increasing Online Visibility
August 5th, 2009 by PRNEWSA company’s visibility is important in building a brand, however, it’s the online visibility of the company that sets it apart from the competition.
10 Top Brands Using Twitter Effectively
August 5th, 2009 by PRNEWSTwitter is being used by scores of companies to engage clients; below are some of the top brands that are effectively utilizing the social media phenomenon.