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To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met.

Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere.

Beth Monaghan of InkHouse Media + Marketing provides tips for PR pros to maintain their creativity amid their ever-expanding day-to-day requirements.

Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends.

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning.

Foursquare’s partnership with American Express is a "shot in the arm" for the start-up—and for location-based marketing on the whole.

Media coach Jeanne Wolf provides advice on how to answer tough questions with poise—without lulling an audience to sleep.

A new app has hit the social media scene—one that lets you keep track of your wants and desires. Sounds like it might turn into a powerful tool for communicators.

Aligning employees to business objectives—an exercise often tried but rarely achieved—is one of the Holy Grails for PR pros. According to experts, however, some quality conversations with employees can help with the alignment process.

â–¶ Live or in Cyberspace? What are the relative draws of attending a live business event versus an online webinar? A Virtual Edge Institute and ROI of Engagement study aimed to find out. Overall, 43%… Continued