"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations.
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Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths
August 1st, 2011 by PRNEWS"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations.
We Interrupt This D.C. Drama With a Message From the Red Cross
July 28th, 2011 by PRNEWSThe American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million.
Big-Screen Transparency Pays Off for Domino’s
July 26th, 2011 by PRNEWSOpen and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis.
Tip Sheet: Public Affairs Advocacy’s New Rules of the Road
July 25th, 2011 by Michael W. RobinsonDigital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner.
Want a Seat at the Table? Stick to Metrics That Matter—to Your CEO
July 25th, 2011 by PRNEWSPR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.
Falling for Tumblr: Microblogging Alternative Gains Traction With PR Pros
July 25th, 2011 by PRNEWSAn alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks.
Milking a Controversy for All Its Worth
July 22nd, 2011 by PRNEWSWhen the California Milk Processor Board came under fire for its recent ad campaign, it harnessed negative comments to drive discussion and awareness of milk’s benefits.
7 Ways to Boost Your Trade Show PR Efforts
July 21st, 2011 by Linda MusgroveLinda Musgrove of TradeShow Teacher provides a field guide for PR efforts at trade shows and exhibitions—from wardrobe recommendations to cocktail hour etiquette.
NFL Lets the Fans Fight Out the Concussion Lawsuit
July 20th, 2011 by PRNEWSBy posting on its own site AP’s story about a lawsuit filed by former players, the National Football League has avoided the stigma of willful obliviousness.