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For communicators, keyword research—a fundamental element to search engine optimization—is largely untapped due to a lack of resources and uncertainty surrounding its ROI.

March Communications co-founder Martin Jones discusses how personally engaging with one another and building collaborative networks will benefit the PR industry.

The PR job market is loosening up—now is the time to think about how to keep your top performers in the fold.

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence?

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.

Facebook’s newest tweak to its News Feed, which groups posts together by topic, makes keyword usage more important than ever.

Communication Sciences International CEO Mike Herman suggests applying the backbone of PR—ethics, information and truth—to all social media actions.

While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.

From modifying sentence structure to posture positioning, have your executives ace their media interviews by following these 20 commandments.

â–¶ PR Pros Should Brush Up on Mobile: Almost three-quarters (73%) of mobile phone users (both smartphones and other types) in the U.S. use their phones daily to visit social networking sites; sometimes more than… Continued