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LinkedIn: No Longer a Social Third Wheel

August 26th, 2011 by

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists.

LinkedIn: No Longer a Social Third Wheel

August 26th, 2011 by

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists.

PR News Q&A: What Do Facebook Users Really Want?

August 23rd, 2011 by

Leading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects.

PR News Announces Digital PR Awards Finalists

August 22nd, 2011 by

The best in digital PR campaigns will be honored at the Digital PR Awards luncheon at New York’s Grand Hyatt on October 4, 2011.

PR Video: New Production, Distribution Options Abound, But Old Adage Remains

August 22nd, 2011 by

While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.

+1 Anyone? Sparks Fly as PR Pros Ponder Google’s Social Network

August 22nd, 2011 by

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.

Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

August 22nd, 2011 by

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.

Did HP Miss the Marcom Boat on TouchPad’s Demise?

August 22nd, 2011 by

When HP killed its TouchPad tablet last week, prices initially tumbled and demand for the product went through the roof. Should HP have done more to keep the TouchPad alive, even in death?

Cut Through the Fog With Regular Forecasting

August 22nd, 2011 by

Forecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself.

PR Video: New Production, Distribution Options Abound, But Old Adage Remains

August 22nd, 2011 by

While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.