PR News will honor the Digital PR Awards finalists at a dinner at New York’s Grand Hyatt on October 6.
Topics
Trust Factor: CSR No Substitute for a Visible CEO
September 27th, 2010 by Jim LukaszewskiCrisis expert Jim Lukaszewski says in the case of management problems, CEOs can’t hide behind corporate responsibility initiatives.
Keeping the Press and Analysts Engaged via Social Media Tactics
September 22nd, 2010 by Richard WilliamsWhen reporters are writing for now, it is the PR professional’s job to give them the tools they need to decide quickly if the stories being pitched to them are relevant to the broader market.
Case Study: Grasshopper’s Multi-Sensory Campaign Grows by Leaps And Bounds, Creating Big Buzz Around Rebranding
September 20th, 2010 by PRNEWSChocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort.
PR News Pop Quiz: Time to Test Your Media Relations Mojo
September 20th, 2010 by PRNEWSHere’s a quick quiz by the Access Communications staff that will keep you on your media relations toes.
Image Patrol: Target Is Anything But On, While PG&E Connects With Post-Explosion Relief Fund and Twitter Outreach
September 20th, 2010 by Katie PaineFor Target, saying sorry for a donation to an anti-gay politician simply wasn’t enough; PG&E, however, did enough and more after its gas line explosion in the Bay Area.
Online Makeover: As Technology Changes, So Should Your Web Site
September 20th, 2010 by PRNEWSNew trends in the digital space may require organizations to upgrade or completely overhaul their Web sites; yet making wholesale changes could prove to be difficult and expensive.
Yesterday’s PR Pros, Today’s Chief Content Officers
September 17th, 2010 by Bob RumpzaThe convergence of PR, advertising and digital tactics offers storytelling-savvy PR pros an opportunity to take the reins of content creation and management.
If Social Media Is Just Another To-Do List Item, Don’t Bother Doing It
September 14th, 2010 by David WarschawskiAll too frequently, organizations are jumping into social media marketing before they are crystal clear about their core target audience or their brand—or about the emotional connection they want to make.
Social Media Helps Drive Agency Optimism
September 13th, 2010 by PRNEWSPR News quizzes three agency leaders about the economy’s effect on their business, and finds that clients are looking closely at social media—and at costs.