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â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the… Continued

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence?

While the ROI of social media efforts remains murky for many organizations, the food and beverage industry in particular is having trouble measuring its returns.

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.

For communicators, keyword research—a fundamental element to search engine optimization—is largely untapped due to a lack of resources and uncertainty surrounding its ROI.

What are the best ways to get the most out of the content you create? You can start by reviewing and recycling it.

The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.

The PR job market is loosening up—now is the time to think about how to keep your top performers in the fold.

Facebook’s newest tweak to its News Feed, which groups posts together by topic, makes keyword usage more important than ever.

Communication Sciences International CEO Mike Herman suggests applying the backbone of PR—ethics, information and truth—to all social media actions.