Topics

Quick Study: PR Divided on Value of Graduate Degrees; Social Content Stokes Spending; Full-Service Firms Trump Digital-Only

October 24th, 2011 by

â–¶ PR Education Disconnect: While the number of public relations graduate programs in the U.S. nearly tripled since 2000 (26 to 75), inconsistent curricula and degree requirements may be lowering the perception of the value… Continued

Executive Branding Critical as Visibility Becomes a Clear Objective

October 24th, 2011 by

In an age of public skepticism and a general mistrust in business, it’s no longer acceptable for executives to hide behind the C-suite door.

A Crowdsourcing Misfire From Moleskine

October 21st, 2011 by

Moleskine’s call for entries for a design contest has alienated a segment of its customer base.

Request for Free Labor Comes With a Price for Obama Campaign

October 20th, 2011 by

A poster design contest produces an expected outcome for the Obama team.

Advances in Crisis Communications Tied to Social and Natural Upheavals 

October 18th, 2011 by

At the PRSA Conference, John Deveney of Deveney Communication discussed trends and advancements in crisis response and suggested that communicators keep an eye on the Occupy Wall Street movement.

Data Point: The Top Corporate Citizens And Their Presence on Facebook

October 17th, 2011 by

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.

Tip Sheet: Four Reasons to Be Antisocial on Social Networks

October 17th, 2011 by

While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.

Are Communications Execs Losing Interest in Social Media?

October 17th, 2011 by

A new study shows that the percentage of comms directors who engage with stakeholders and review social media conversations about their brands is down from last year.

iPad Optimization: Make Your Site Ready for the ‘Middle’ Screen

October 17th, 2011 by

Making your Web site mobile-ready does not mean it’s ready for tablets as well as phones. Here’s the skinny on site readiness for the iPad.

Data Point: The Top Corporate Citizens And Their Presence on Facebook

October 17th, 2011 by

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.