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McDonald’s has demonstrated the power of promoted tweets tied to hashtags—and this power can be dark and menacing indeed.

A new social media command center in downtown Indianapolis will help the city aid visitors in having a great Super Bowl experience.

CMOs say they could be more tech-savvy on the job. What about PR leaders? What digital/social skills are most needed to move the communications needle and prove they belong at the table with senior management?

Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts.

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.